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|a Burgos, Daniel,
|d 1970-
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|a Comercio electrónico, publicidad y marketing en internet /
|c Daniel Burgos, Luz De-León.
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| 260 |
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|a Madrid :
|b McGraw-Hill Interamericana,
|c c2001.
|
| 300 |
|
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|a xviii, 215 páginas :
|b ilustraciones ;
|c 23 cm. +
|e 1 CD ROM
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| 504 |
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|a Incluye referencias bibliográficas índice de webs
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|a El ayer: bases y conceptos -- El hoy: crítica a la sociedad de la información -- El mañana: siete claves para el desarrollo en torno a internet y a las nuevas tecnologías -- El pasado mañana: epílogo -- POP: principio de organización personal
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|2 Armarc
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|a Mercadeo en Internet
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|a Sociedad de la información
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|a De-León, Luz
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