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|a 4a. edición
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|a México D.F. :
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|a 273 páginas :
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|e 1 CD-ROM (12 cm)
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|a Incluye referencias bibliográficas e índice analítico
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| 505 |
2 |
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|a Aspectos generales de la mercadotecnia -- Administración de la mercadotecnia -- Medio ambiente de la mercadotecnia -- Mercado y segmentación de mercados -- Comportamiento del consumidor -- Investigación de mercados -- Estrategia del producto -- Estrategia de precio -- Estrategia de distribución -- Estrategia de promoción de ventas -- Estrategia de publicidad -- Estrategia de fuerza de ventas -- Planeación estratégica en mercadotecnia -- La mercadotecnia para micro, pequeñas y medianas empresas (Mipymes) -- Mercadotecnia internacional -- Mercadotecnia por Internet -- Mercadotecnia especializada
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|o 658.8 F529m
|p 769543000160
|r 2025-12-27 05:29:46
|t Ej. 1 cd-rom
|w 2025-12-27
|y CF2
|z Cra. 9 No. 12-141, Cartago
|
| 999 |
|
|
|c 3682
|d 3682
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| 942 |
|
|
|6 658_800000000000000__F529M
|
