Marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
Pearsón,
2001.
|
| Edition: | 8a edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
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| 082 | 0 | 4 | |a 658.8 |b K874m |2 22 |
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing / |c Philip Kotler, Gary Armstrong ; traducción Roberto Luis Escalona García. |
| 250 | |a 8a edición | ||
| 260 | |a México : |b Pearsón, |c 2001. | ||
| 300 | |a xviii, 120 páginas : |b ilustraciones ; |c 27 cm. | ||
| 500 | |a incluye índice y apéndice | ||
| 505 | 0 | |a El marketing y el proceso de marketing -- Desarrollo de oportunidades y estratedias de marketing -- Desarrollo del marketing mix -- Gestión de marketing | |
| 534 | |a Principles of Marketing | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 7 | |a Administración de ventas |2 Armarc | |
| 700 | 1 | |a Armstrong, Gary | |
| 700 | 1 | |a Escalona García, Roberto Luis, |e traductor | |
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