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|a Prieto Herrera, Jorge Eliécer
|e autor
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| 245 |
1 |
0 |
|a Merchandising :
|b la seducción en el punto de venta /
|c Jorge Eliécer Prieto Herrera.
|
| 250 |
|
|
|a Tercera edición
|
| 264 |
|
1 |
|a Bogotá :
|b Ecoe Ediciones,
|c 2018.
|
| 300 |
|
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|a xiii, 136 páginas :
|b ilustraciones, diagramas ;
|c 24 cm.
|
| 336 |
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|a texto
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|a sin mediación
|2 rdamedia
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|a volumen
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|a Ciencias empresariales. Mercadeo y ventas
|
| 504 |
|
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|a Bibliografía: páginas 133-136
|
| 505 |
0 |
|
|a La teoría del merchandising -- La sinergia marketing - merchandising -- La práctica del merchandising.
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|a Publicidad
|2 Armarc
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|a Promoción de ventas
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|a Mercadeo
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|a Comportamiento del consumidor
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|a Exhibición de mercancias
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| 650 |
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