Fundamentos de mercadotecnia : textos y casos /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Limusa,
1987.
|
| Subjects: |
MARC
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| 100 | 1 | |a Lipson, Harry A. | |
| 245 | 1 | 0 | |a Fundamentos de mercadotecnia : |b textos y casos / |c Harry A. Lipson, John R. Darling ; Traducción Gonzalo Ojeda Gonzalez. |
| 260 | |a México : |b Limusa, |c 1987. | ||
| 300 | |a 3 volumenes : |b ilustraciones ; |c 23 cm. | ||
| 500 | |a Incluye índice temático | ||
| 534 | |p Título original: |t Marketing Fundamentals, texts and cases | ||
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| 650 | 2 | 7 | |a Administración de empresas |2 Armarc |
| 650 | 2 | 7 | |a Ventas |2 Armarc |
| 700 | 1 | |a Darling, John R. |e autor | |
| 700 | 1 | |a Ojeda González, Gonzalo, |e traductor | |
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