Marketing en un mundo global : claves y estrategias para competir en el mercado internacional /
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: |
Spanish English |
| Published: |
Madrid :
McGraw-Hill Interamericana,
c2003.
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| Notas Contenido: |
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| 100 | 1 | |a Bertran Vall, Josep | |
| 245 | 1 | 0 | |a Marketing en un mundo global : |b claves y estrategias para competir en el mercado internacional / |c Josep Bertran Vall ; prólogos Artur Mas, Joaquin de la Infiesta. |
| 260 | |a Madrid : |b McGraw-Hill Interamericana, |c c2003. | ||
| 300 | |a xxi, 333 páginas : |b ilustraciones ; |c 23 cm. | ||
| 500 | |a Incluye casos de estudio y ejercicios de roles | ||
| 504 | |a Incluye referencias bibliográficas | ||
| 505 | 0 | |a Departamentos de exportación -- Redes comerciales internacionales: canales de distribución -- Técnicas e instrumentos en el comercio internacional -- Estrategias de promoción y comunicación | |
| 650 | 1 | 7 | |a Mercado de exportación |2 Armarc |
| 650 | 1 | 7 | |a Comercio exterior |2 Armarc |
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