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|a e-sp---
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|a Temas clave en marketing relacional /
|c coordinador Manuel Alfaro Faus.
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| 260 |
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|a Madrid :
|b McGraw Hill,
|c 2004.
|
| 300 |
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|a xvi, 229 páginas : ;
|c 24 cm.
|
| 504 |
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|a Incluye bibliografía e índice
|
| 505 |
1 |
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|a Los fundamentos teóricos y la evolución del marketing relacional. -- La organización y gestión del marketing relacional. -- La implantación y operativa del marketing relacional, ejemplos sectoriales
|
| 650 |
1 |
7 |
|a MERCADEO
|2 LEMB
|
| 650 |
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7 |
|a ADMINISTRACION DE VENTAS
|2 LEMB
|
| 650 |
|
7 |
|a SERVICIO AL CLIENTE
|2 LEMB
|
| 700 |
1 |
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|a Alfaro Faus, Manuel,
|e coord.
|
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|t Ej. 1
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|y BOOK
|z Av. Caracas No. 13-65, Bogotá
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|x No tiene número de inventario
|y BOOK
|z Transversal 78J No. 41D-15 sur, Bogotá
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|y BOOK
|z Av. Ferrocarril No. 27-97, Santa Marta
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| 999 |
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|c 39289
|d 39289
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