APA (7th ed.) Citation

SENA, CESPEDES SAENZ, A., & GONZALEZ T., A. (1984). Fundamentos de marketing. SENA.

Chicago Style (17th ed.) Citation

SENA, Alberto CESPEDES SAENZ, and Alberto GONZALEZ T. Fundamentos De Marketing. Bogotá: SENA, 1984.

MLA (9th ed.) Citation

SENA, et al. Fundamentos De Marketing. SENA, 1984.