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|a Serna Gómez, Humberto
|e autor
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| 245 |
1 |
0 |
|a Planeación y gestión estratégica :
|b teoría y metodología /
|c Humberto Serna Gómez.
|
| 264 |
|
1 |
|a Bogotá :
|b Legis,
|c 1994.
|
| 300 |
|
|
|a xiv, 372 páginas ;
|c 24 cm.
|
| 336 |
|
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|a texto
|2 rdacontent
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|a sin mediación
|2 rdamedia
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| 338 |
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|a volumen
|2 rdacarrier
|
| 500 |
|
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|a Incluye guía de planeación estratégica
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Planeación y gestión estratégica -- Principios corporativos -- Cultura organizacional -- Análisis interno -- Análisis externo -- Análisis DOFA -- Visión corporativa -- Misión corporativa -- Objetivos corporativos -- Opciones estratégicas -- Formulación estratégica -- Planeación estratégica funcional y operativa -- Índices de gestión -- Monitoría estratégica.
|
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|a Planificación estratégica
|2 Armarc
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| 650 |
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|a Planificación empresarial
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|a Cultura organizacional
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