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|a 9684519338 (o. c.)
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|a 9684519346 (v. 1)
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|2 22
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| 100 |
1 |
|
|a Albert, Kenneth J.
|d 1943-
|
| 245 |
1 |
0 |
|a Biblioteca de administración estratégica /
|c Kenneth J. Albert, H. W. Allen Sweeny, Robert Rachlin ; traducción, Roberto Andrés Haas García, Julio Coro Pando.
|
| 260 |
|
|
|a México :
|b McGraw Hill,
|c c1987.
|
| 300 |
|
|
|a 5 volúmenes :
|b ilustraciones ;
|c 24 cm.
|
| 500 |
|
|
|a Incluye índice temático
|
| 505 |
0 |
|
|g v.1
|t Pensamientos y acciones estratégicas. Concepto de estrategia. Fundamentos para la formulación de planes estratégicos y pronósticos. Dirección estratégica y planeación en los años 80. Formulación de estrategias: un ejemplo amplio. Administración de las estrategias
|g v.2
|t Planeación estratégica de las principales funciones del negocio. Estrategias de mercadotecnia. Políticas y estrategias de operaciones.
|g v.3
|t Los presupuestos y el proceso gerencial. Los presupuestos y el proceso de planeación
|g v.4
|t El presupuesto de fabricación. El presupuesto de gastos de administración
|g v.5
|t Los presupuestos y la remuneración del desempeño. Técnicas de calendarización de los presupuestos. Los presupuestos en una empresa de servicios
|
| 650 |
1 |
7 |
|a Planificación empresarial
|2 Armarc
|
| 650 |
1 |
7 |
|a Administración de proyectos
|2 Armarc
|
| 650 |
1 |
7 |
|a Presupuesto
|2 Armarc
|
| 700 |
1 |
|
|a Sweeny, Henry Ware Allen
|d 1934-
|
| 700 |
1 |
|
|a Rachlin, Robert
|d 1937-
|
| 700 |
1 |
|
|a Haas García, Roberto Andrés
|e traductor
|
| 700 |
1 |
|
|a Coro Pando, Julio
|e traductor
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