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|a Domínguez Doncel, Alejandro
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|a Métricas del marketing /
|c Alejandro Domínguez Doncel, Gemma Muñoz Vera.
|
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|a 2a. edición
|b actualizada y ampliada
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|a Madrid :
|b Esic Editorial,
|c 2010.
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|a 240 páginas ;
|c 24 cm.
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|a Métricas para la gestión del marketing -- La contribución del marketing -- Métricas de mercado y de cliente -- Métricas de valor de marca -- Métricas de distribución y ventas -- Métricas de producto y precio -- Métricas de publicidad y promoción -- Métricas del marketing digital
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