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|a Schnarch Kirberg, Alejandro
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|a Dirección efectiva de equipos de venta :
|b un enfoque estratégico para productos y servicios en América Latina /
|c Alejandro Schnarch Kirberg.
|
| 260 |
|
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|a Bogotá :
|b McGraw-Hill Interamericana Editores,
|c ©2011.
|
| 300 |
|
|
|a xviii, 237 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 504 |
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|a Incluye referencias bibliográficas e índice
|
| 505 |
2 |
|
|a La venta personal -- Gestión de los equipos de venta -- Administración de vendedores -- Desarrollo de la fuerza de ventas -- Estrategias de ventas y servicio -- Ventas para mercados específicos -- Participación e interdependencia -- Maestro mediador -- Situación de aprendizaje cooperativo -- Estrategías, técnicas, métodos y programas -- Aplicación en programas para la lectoescritura
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|a Técnicas de ventas
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