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|a Mariotti, John
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|a Lo fundamental y lo más efectivo acerca del marketing /
|c por John Mariotti ; traduccíon de Cecilia Avila de Barón.
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| 260 |
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|a Bogotá :
|b McGraw-Hill,
|c 2001.
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| 300 |
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|a xxii, 332 páginas :
|b ilustraciones ;
|c 21 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice
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| 505 |
2 |
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|a El marketing y el negocio -- Los fundamentos -- Los mercados definidos -- Tendencias que dan forma al marketing
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| 534 |
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|t Smart things to know about marketing
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| 650 |
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|a Mercadeo
|2 Armarc
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| 700 |
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|a Ávila de Barón, Cecilia
|e traductor
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