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|a Enciclopedia de marketing y ventas /
|c José María Ferré Trenzano, José Ramón Robinat, Gustavo Trigo Arana ; coordinador José I. Plans.
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| 260 |
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|a Barcelona :
|b Editorial Oceano/Centrum,
|c c2011.
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| 300 |
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|a 879 páginas :
|b ilustraciones ;
|c 27 cm
|e 1 CD-ROM.
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| 500 |
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|a Incluye glosario
|
| 505 |
2 |
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|a Marketing, mercado y competitividad -- El cliente y el consumidor, protagonistas del mercado -- La investigación de mercados en la práctica -- Estrategias de productos y precios -- Nuevos productos: de la idea al lanzamiento -- Estrategias de distribución y de comunicación. La publicidad en la empresa -- La promoción de ventas y el merchandising -- El plan de marketing, la planificación y el management -- La gestión y relación con los clientes -- Marketing internacional.
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| 650 |
1 |
7 |
|a Promoción de ventas
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| 650 |
1 |
7 |
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|2 Armarc
|
| 700 |
1 |
|
|a Robinat, José Ramón
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| 700 |
1 |
|
|a Trigo Arana, Gustavo
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| 700 |
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|a Plans, José I.
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