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|a Cunningham, Mike
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|a Lo fundamental y lo más efectivo acerca del e-commerce /
|c Mike Cunningham ; traducción Cecilia Avila de Barón.
|
| 260 |
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|a Bogotá :
|b McGraw-Hill,
|c 2001.
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| 300 |
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|a 240 páginas :
|b ilustraciones ;
|c 21 cm.
|
| 500 |
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|a incluye índice temático y glosario
|
| 504 |
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|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Internet y la evolución del e-comerce -- Piense en el e-comerce. ¡Piense en el cambio! -- Tecnologías importantes del e-commerce -- Consumidores electrónicos: cómo atraerlos, prospectarlos y vincularlos. -- E-commerce de negocio a negocio -- Construya su propia estrátegia -- Hacer que seceda: funcionar con el e-commerce
|
| 534 |
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|t Smart things to know about customers
|
| 650 |
1 |
7 |
|a Comercio electrónico
|2 Armarc
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| 650 |
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|a Mercadeo en Internet
|2 Armarc
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| 700 |
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|a Ávila de Barón, Cecilia,
|e traductor
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