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|a Mariotti, John
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|a Lo fundamental y lo más efectivo acerca de las marcas y el branding /
|c por John Mariotti ; traducción de Cecilia Avila de Barón.
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|a Bogotá :
|b McGraw-Hill,
|c 2001.
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|a viii, 254 páginas :
|b ilustraciones ;
|c 21 cm.
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|a Incluye índice
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|a La marca -- Origen e imagen de la marca -- Beneficios le la marca -- Cómo construir una marca -- Influencia de la marca
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| 534 |
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|t Smart things to know about brands and branding
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|a Marcas de fábrica
|2 Armarc
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|a Ávila de Barón, Cecilia
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