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|a MERINERO FERNANDEZ, Antonio
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|a Marketing y ventas en la oficina de farmacia /
|c Antonio Merinero Fernandez.
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|a Madrid :
|b Diaz de Santos,
|c 1997.
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|a 304 p :
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|c 22 cm.
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|a Incluye bibliografía, p. 299-304
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|a Evolución de la oficina de farmacia en el siglo XX -- El mercadeo -- El consumidor -- El producto -- Publicidad -- la calidad del servicio -- Técnicas de venta -- Distribución comercial y farmacéutica -- Merchandising -- Organización del trabajo
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