Marketing internacional /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Madrid :
Pearson Prentice Hall,
2005.
|
| Edition: | 5a. edición |
| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Bradley, Frank | |
| 245 | 1 | 0 | |a Marketing internacional / |c Frank Bradley, Haydeé Calderón ; traducción Clara E. Rivera. |
| 250 | |a 5a. edición | ||
| 260 | |a Madrid : |b Pearson Prentice Hall, |c 2005. | ||
| 300 | |a xxx, 466 páginas : |b cuadros ; |c 25 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice analítico | ||
| 505 | 2 | |a Alcance de la estrategia de marketing internacional -- Entorno del marketing internacional -- Estrategias de producto y de marca en los mercados internacionales -- Desafío estratégico de la entrada en mercados internacionales -- Operaciones de marketing internacional | |
| 534 | |p Título original: |t Internacional marketing strategy. | ||
| 650 | 1 | 7 | |a Mercado de exportación |2 Armarc |
| 650 | 2 | 7 | |a Empresas internacionales |2 Armarc |
| 650 | 2 | 7 | |a Competencia económica |2 Armarc |
| 650 | 2 | 7 | |a Canales de comercialización |2 Armarc |
| 650 | 2 | 7 | |a Promoción del comercio exterior |2 Armarc |
| 700 | 1 | |a Rivera, Clara E. |e traductor | |
| 700 | 1 | |a Calderón, Haydée | |
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