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Bibliographic Details
Main Author: Cateora, Philip R.
Other Authors: Graham, John L., Esqueda Huerta, Luis Héctor (traductor), Fuentes Zárate, Claudia (traductor)
Format: Book
Language: Spanish
English
Published: México : McGraw-Hill, 2005.
Edition: 12a. edición
Subjects:
Mercado de exportación
Empresas internacionales
Mercadeo > Investigaciones
Notas Contenido:
  • Perspectiva general
  • Entorno dinámico del comercio internacional
  • Entorno cultural de los mercados globales
  • Evaluación de las oportunidades en el mercado global
  • Desarrollo de estrategias globales de marketing
  • - Implementación de estrategias globales de marketing
  • Material suplementario
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Marketing internacional. / by Cateora, Philip R.

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Marketing internacional / by Cateora, Philip R.

Published ©2014.
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Marketing internacional / by Cateora, Phillip R.

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Marketing internacional / by Cateora, Philip R.

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Marketing internacional. / by Cateora, Philip R.

Published 1997.
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