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Dirección de marketing : la edición del milenio /

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Bibliographic Details
Main Author:	Kotler, Philip (autor)
Other Authors:	Escalona Garcia, Roberto L. (traductor), Cevantes González, Javier (Editor)
Format:	Book
Language:	Spanish English
Published:	Mexico : 2001.
Subjects:	Mercadeo Mercadeo > Administración Promoción de ventas Publicidad Segmentación del mercado
Notas Contenido:	La esencia de la dirección del marketing Un análisis de las oportunidades del marketing Desarrollo de estrategias del marketing Toma de decisiones del marketing Administración y entrega de programas de marketing

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