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|a Céspedes Sáenz, Alberto
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|a Principios de mercadeo /
|c Alberto Céspedes Sáenz.
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| 250 |
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|a 4a. edición
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| 260 |
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|a Bogotá :
|b Ecoe Ediciones,
|c 2005.
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| 300 |
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|a xxi, 463 páginas :
|b ilustraciones ;
|c 23 cm.
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| 504 |
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|a Incluye notas bibliográficas
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| 505 |
2 |
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|a Mercadeo, economía y empresa -- Segmentación -- Necesidades y tendencias del consumidor -- El producto -- El precio -- Comunicación -- Las ventas -- Distribución -- Investigación de mercados -- Guía para desarrollar un plan de marketing nacional o inernacional -- Glosario
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