Marketing justo a tiempo : guía para el profesional de marketing industrial /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Bogotá :
1993.
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| Notas Contenido: |
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| 041 | 1 | |a spa |h eng | |
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| 100 | 1 | |a O'Neal, Charles |e autor | |
| 245 | 1 | 0 | |a Marketing justo a tiempo : |b guía para el profesional de marketing industrial / |c Charles O`Neal, Kate Bertrand ; traducción José María Castaño. |
| 264 | 1 | |a Bogotá : |b Norma, |c 1993. | |
| 300 | |a xv, 331 páginas ; |c 22 cm. | ||
| 336 | |a texto |2 rdacontent | ||
| 337 | |a sin mediación |2 rdamedia | ||
| 338 | |a volumen |2 rdacarrier | ||
| 505 | 2 | |a La filosofía de las operaciones justo a tiempo -- Requisitos de las compras justo a tiempo -- Enlaces proveedor-cliente -- Los beneficios de las compras justo a tiempo -- Desarrollo de una estrategia de marketing JAT -- Estrategias del producto -- Estrategia de fijación de precios -- Estrategia de la distribución física -- Estrategia de las comunicaciones | |
| 534 | |p Título original: |t Developing a winning marketing strategy | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Competencia económica |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Administración de ventas |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Sistema justo a tiempo |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Control de precios |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Administración de productos |2 Armarc |
| 700 | 1 | |a Bertrand, Kate |e autor | |
| 700 | 1 | |a Castaño, José María, |e traductor | |
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