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|a Portafolio de la publicidad.
|
| 260 |
|
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|a Bogotá :
|b McGraw-Hill Interamericana,
|c 1994.
|
| 300 |
|
|
|a 6 volúmenes :
|b ilustraciones ;
|c 20 cm.
|
| 505 |
0 |
|
|g Volumen 1.
|t Como llegar a ser publicista
|r James Webb Young --
|g Volumen 2.
|t El potafolio creativo del publicista
|r Ann Marie Barry --
|g Volumen 3.
|t El arte de escribir publicida
|r Denis Higgins --
|g Volumen 4.
|t Mi vida en la publicidad y publicidad científica
|r Claude C. Hopkins --
|g Volumen 5.
|t Campañas publicitarias exitosas
|r Albert Davis Lasker --
|g Volumen 6.
|t Publicidad radiofónica
|r Bob Schulberg
|
| 650 |
1 |
7 |
|a Publicidad
|2 LEMB
|
| 650 |
2 |
7 |
|a Aptitud creadora
|2 LEMB
|
| 650 |
2 |
7 |
|a Publicidad por radio
|2 LEMB
|
| 650 |
2 |
7 |
|a Campañas publicitarias
|2 LEMB
|
| 650 |
2 |
7 |
|a Publicistas
|2 LEMB
|
| 700 |
1 |
2 |
|a Young, James Webb
|
| 700 |
1 |
2 |
|a Barry, Ann Marie
|t El portafolio creativo del publicista
|
| 700 |
1 |
2 |
|a Higgins, Dennis
|
| 700 |
1 |
2 |
|a Hopkins, Claude C.
|
| 700 |
1 |
2 |
|a Lasker, Albert Davis
|
| 700 |
1 |
2 |
|a Schulberg, Bob
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