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Curso de dirección comercial y marketing /

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Bibliographic Details
Other Authors:	Prado, Juan Manuel
Format:	Book
Language:	Spanish
Published:	Barcelona : Plaza y Janes, c1990.
Subjects:	Segmentación del mercado Administración de productos Canales de comercialización Publicidad Comportamiento del consumidor Mercadeo
Notas Contenido:	v.1 Marketing mix I v.2 Marketing mix II v.3 La estrategias comercial

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