Credibilidad política y marketing mix /
La propaganda y la política han vivido grandes momentos unidas, es con el marketing mix y la aplicación de las estrategias publicitarias que los políticos habrán de encontrar una nueva fuente de medios para construir la imagen, la credibilidad y la identidad. El marketing mix no sólo concentra activ...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Mcgraw-Hill,
1998.
|
| Subjects: |
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