Manual de mercadotecnia /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Mexico :
Nueva Editorial Interamericana,
1986.
|
| Edition: | 2a edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Pride, William M. | |
| 245 | 1 | 0 | |a Manual de mercadotecnia / |c William M. Pride, O. C. Ferrell ; traducción Julio Coro Pando ; revisión técnica Carlos Francisco Rubiales. |
| 250 | |a 2a edición | ||
| 260 | |a Mexico : |b Nueva Editorial Interamericana, |c 1986. | ||
| 300 | |a 3 volúmenes : |b ilustraciones ; |c 25 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice de autores y alfabético | ||
| 505 | 1 | |a Volumen 1. Naturaleza del marketing. Análisis de las opertunidades del marketing. Decisiones sobre producto y precio -- Volumen 2. Decisiones sobre la distribución. Deciciones sobre la promoción -- Volumen 3. El medio ambiente de marketing. Decisiones estratégicas y usos seleccionados | |
| 534 | |p Título original: |t Marketing: basic concepts and decisions | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Técnicas de ventas |2 Armarc |
| 650 | 2 | 7 | |a Publicidad |2 Armarc |
| 650 | 2 | 7 | |a Comportamiento del consumidor |2 Armarc |
| 700 | 1 | |a Ferrell, O. C. |e autor | |
| 700 | 1 | |a Coro Pando, Julio Silverio |e traductor | |
| 700 | 1 | |a Rubiales, Carlos Francisco |e revisor | |
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