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|a Administración de las pequeñas y medianas empresas :
|b retos y problemas ante la nueva economía global /
|c coordinadores José N. Barragán Codina, José A. Pagán.
|
| 264 |
|
1 |
|a México, D. F. :
|b Editorial Trillas,
|c [2002].
|
| 300 |
|
|
|a 228 páginas ;
|c 23 cm.
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| 336 |
|
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|a texto
|2 rdacontent
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|a sin mediación
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
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0 |
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|a Las PYMES en la nueva economía global -- Organización empresarial y mercadotecnia -- La importancia del plan de negocio para pequeñas y medianas empresas -- Gerencia y recursos humanos -- La administración del conocimiento e innovación: el rompecabezas de las multinacionales al alcance de las PYMES -- Aspectos financieros y fiscales -- Tecnología -- Planificación estratégica e implementación del comercio virtual -- El comercio electrónico y las PYMES
|
| 650 |
2 |
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| 650 |
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7 |
|a Pequeña y mediana empresa
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|
| 650 |
2 |
7 |
|a Competencia económica
|2 Armarc 2.0
|
| 650 |
2 |
7 |
|a Mercadeo
|x Administración
|2 Armarc 2.0
|
| 650 |
2 |
7 |
|a Administración financiera
|2 Armarc 2.0
|
| 650 |
2 |
7 |
|a Comercio electrónico
|2 Armarc2.0
|
| 700 |
1 |
|
|a Barragán Codina, José N.
|e dirtector
|
| 700 |
1 |
|
|a Pagán, José A.
|e director
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|z Av. del ferrocarril 27-97, Santa Marta
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| 952 |
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|z Calle 22 No. 9-82, San Gil
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|z Calle 16 No. 14-28, Socorro
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| 942 |
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