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|a Publicidad, promoción y comunicación integral en marketing /
|c Kenneth E. Clow, Donald Baack ; traducción de María del Pilar Carril Villarreal ; revisiòn tècnica Marìa de los Angeles Ramos, Moisès Cielak.
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|a 4a. edición
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|a México :
|b Pearson,
|c c2010.
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| 300 |
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|a xvii, 454 páginas :
|b fotos ;
|c 27 cm.
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|a Incluye ìndices de nombres y organizaciones e ìndice temático
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| 505 |
0 |
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|a El fundamento de la comunicación inegral de marketing -- Herramientas publicitarias de la CIM -- Herramientas de medios de la CIM -- Herramientas promocionales de la CIM -- Ética, regulación y evaluación de la CIM
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| 534 |
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|t Integrated advertising, promotion and marketing communications
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|2 Armarc
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|a Comunicación en mercadeo
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|a Arte publicitario
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|a Análisis de mercadeo
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| 650 |
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|a Imágen corporativa
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| 650 |
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7 |
|a Promoción de ventas
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|a Comportamiento del consumidor
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|a Baack, Donald
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|a Carril Villarreal, María del Pilar
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|a Ramos, Marìa de los Angeles
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