Introducción a la publicidad /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Compañía Editorial Continental,
1963.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 659.1 |b B848i |2 22 |
| 100 | 1 | |a Brewster, Arthur Judson | |
| 245 | 1 | 0 | |a Introducción a la publicidad / |c Arthur Judson Brewster, Herbert Hall Palmer, Robert G. Ingraham ; traducido por Alfonso Vasseur Walls. |
| 260 | |a México : |b Compañía Editorial Continental, |c 1963. | ||
| 300 | |a 526 páginas : |b ilustraciones ; |c 22 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice alfabético | ||
| 505 | 0 | |a El campo de la publicidad -- Forma de redactar la publicidad -- Cómo destacar la publicidad -- Donde publicar los anuncios -- El aspecto operativo de la publicidad | |
| 534 | |p Título original |t Introduction to advertising | ||
| 650 | 1 | 7 | |a Publicidad |2 Armarc |
| 650 | 2 | 7 | |a Arte publicitario |2 Armarc |
| 700 | 1 | |a Palmer, Herbert Hall | |
| 700 | 1 | |a Ingraham, Robert G. | |
| 700 | 1 | |a Vasseur Walls, Alfonso |e traductor | |
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