Kotabe, M., & Helse, K. (2001). Marketing global marketing. Limusa.
Chicago Style (17th ed.) CitationKotabe, Massaki, and Kristiaan Helse. Marketing Global Marketing. México: Limusa, 2001.
MLA (9th ed.) CitationKotabe, Massaki, and Kristiaan Helse. Marketing Global Marketing. Limusa, 2001.
Warning: These citations may not always be 100% accurate.