Marketing global marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Limusa,
2001.
|
| Subjects: | |
| Notas Contenido: |
|
MARC
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| 082 | 0 | 4 | |a 658.848 |b K262m |2 23 |
| 100 | 1 | |a Kotabe, Massaki | |
| 245 | 1 | 0 | |a Marketing global marketing / |c Masaaki Kotabe, Kristiaan Helsen. |
| 260 | |a México : |b Limusa, |c 2001. | ||
| 300 | |a 825 páginas ; : |b ilustraciones ; |c 26 cm. | ||
| 505 | 0 | |a Globalización -- Entorno de la mercadotecnia global Entorno financiero -- Desarrollo de una estrategia competitiva -- Desarrollo estratégico de mercadotecnia global -- Administración de ventas -- Organización de los esfuerzos de mercadotecnia global | |
| 534 | |p Título original: |t Global marketing management | ||
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| 650 | 2 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 2 | 7 | |a Mercado de exportación |2 Armarc |
| 700 | 1 | |a Helse, Kristiaan | |
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