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|a Investigación de mercados :
|b enfoque práctico /
|c Pablo Valderrey Sanz.
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|a Bogotá :
|b Ediciones de la U,
|c 2011.
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|a 243 páginas :
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|a Incluye índice alfabético
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2 |
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|a Introducción a la investigación de mercados -- Diseño de la investigación. Escalas y recogida de la información por muestras -- Métodos de muestreo en la investigación de mercados -- Recopilación y preparación de los datos. Exploratorio, depuración, tabulación y test -- Análisis de datos: Técnicas de la dependencia -- Análisis de datos: Técnicas de la interdependencia
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|a Mercadeo
|x Investigaciones
|2 Armarc
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