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|a Miguez Pérez, Monica
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|a Técnicas de venta :
|b desarrollo y cierre de la venta /
|c Mónica Miguez Pérez.
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| 260 |
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|a Bogotá :
|b Ediciones de la U,
|c 2011.
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| 300 |
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|a 109 páginas :
|b ilustraciones ;
|c 24 cm.
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|a Incluye referencias bibliográficas e índice temático
|
| 505 |
2 |
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|a Metodología del conocimiento de los productos -- El ciclo de vida de un producto -- La venta de contacto directo -- La acogida y el contacto con el cliente -- La presentación del producto -- La demostración - El cierre de la venta -- Resumén de contenidos -- Técnicas de venta -- La venta -- Gestión el sector -- El producto -- La calidad -- La marca del producto -- El modelo -- La etiqueta -- El envase -- El precio -- Resumen de contenidos.
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|a Administración de ventas
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|a Personal de ventas
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