Técnicas de marketing : identificar, conquistar y fidelizar clientes.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
Ediciones de la U,
c2010.
Ideas Propias, |
| Subjects: | |
| Notas Contenido: |
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 000055398 | ||
| 003 | CO-BoSNA | ||
| 005 | 20260107154720.0 | ||
| 008 | 120307s2010^^^^ck^a^^^f^^^^^^000^0^spa^d | ||
| 020 | |a 9789589949047 | ||
| 040 | |a Co-BoSNA |b spa | ||
| 041 | 0 | |a spa | |
| 082 | 0 | 4 | |a 658.8 |b L938t |2 22 |
| 100 | 1 | |a Lucio Mera, Elena | |
| 245 | 1 | 0 | |a Técnicas de marketing : |b identificar, conquistar y fidelizar clientes. |
| 260 | |a Bogotá : |b Ediciones de la U, |b Ideas Propias, |c c2010. | ||
| 300 | |a 143 p : |b il ; |c 24 cm. | ||
| 504 | |a Incluye referencias bibliográficas | ||
| 505 | 2 | |a El marketing en la empresa -- El entorno de marketing -- La planificación estratégica de marketing -- Las técnicas de marketing -- Políticas de precio -- Políticas de distribución -- Políticas de comunicación -- El plan de marketing | |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 1 | 7 | |a Canales de comercialización |2 Armarc |
| 650 | 1 | 7 | |a Comunicación en mercadeo |2 Armarc |
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251492 |a 05204 |b 05204 |d 2019-03-27 |i 85352 |l 0 |o 658.8 L938t |p 053062031958 |r 2026-01-07 15:47:20 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra. 29 No. 25-27, Medellín | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251493 |a 05204 |b 05204 |d 2019-03-27 |i 85352 |l 0 |o 658.8 L938t |p 053062031959 |r 2026-01-07 15:47:20 |t Ej. 2 |w 2026-01-07 |y BOOK |z Cra. 29 No. 25-27, Medellín | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251494 |a 11303 |b 11303 |d 2018-02-26 |i 64859 |l 0 |o 658.8 L938t |p 119303040993 |r 2026-01-07 15:47:20 |t Ej. 5 |w 2026-01-07 |y BOOK |z Calle 52 No 13-65, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251495 |a 11303 |b 11303 |d 2012-08-21 |i 189889 |l 0 |o 658.8 L938t |p 119303009687 |r 2026-01-07 15:47:20 |t Ej. 1 |w 2026-01-07 |y BOOK |z Calle 52 No. 13-65, Bogotá D.C. | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251496 |a 11303 |b 11303 |d 2012-08-21 |i 189889 |l 0 |o 658.8 L938t |p 119303009690 |r 2026-01-07 15:47:20 |t Ej. 4 |w 2026-01-07 |y BOOK |z Calle 52 No. 13-65, Bogotá D.C. | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251497 |a 11303 |b 11303 |d 2012-08-21 |i 189889 |l 0 |o 658.8 L938t |p 119303009689 |r 2026-01-07 15:47:20 |t Ej. 3 |w 2026-01-07 |y BOOK |z Calle 52 No. 13-65, Bogotá D.C. | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251498 |a 11303 |b 11303 |d 2012-08-21 |i 189889 |l 0 |o 658.8 L938t |p 119303009691 |r 2026-01-07 15:47:20 |t Ej. 2 |w 2026-01-07 |y BOOK |z Calle 52 No. 13-65, Bogotá, D.C. | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251499 |a 17219 |b 17219 |d 2012-03-07 |i 112044 |l 0 |o 658.8 L938t |p 17606811428 |r 2026-01-07 15:47:20 |t Ej. 1 |w 2026-01-07 |y BOOK |z K.10 Vía al Mag/na-Manizales | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251500 |a 19307 |b 19307 |d 2017-05-08 |i 42124 |l 0 |o 658.8 L938t |p 199307001882 |r 2026-01-07 15:47:20 |t Ej. 1 |w 2026-01-07 |y BOOK |z Calle 4 No. 2-80, Popayán | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251501 |a 19307 |b 19307 |d 2017-05-08 |i 42124 |l 0 |o 658.8 L938t |p 199307001883 |r 2026-01-07 15:47:20 |t Ej. 2 |w 2026-01-07 |y BOOK |z Calle 4 No. 2-80, Popayán | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251502 |a 19307 |b 19307 |d 2017-05-08 |i 42124 |l 0 |o 658.8 L938t |p 199307001884 |r 2026-01-07 15:47:20 |t Ej. 3 |w 2026-01-07 |y BOOK |z Calle 4 No. 2-80, Popayán | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251503 |a 23523 |b 23523 |d 2014-12-15 |l 0 |o 658.8 L938t |p 952310000478 |r 2026-01-07 15:47:20 |t Ej. 2 |w 2026-01-07 |y BOOK |z Calles 24 y 27 Av. Circunvalar | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251504 |a 23523 |b 23523 |d 2014-11-14 |l 0 |o 658.8 L938t |p 952310000256 |r 2026-01-07 15:47:20 |t Ej. 1 |w 2026-01-07 |y BOOK |z Calles 24 y 27 Avenida Circunvalar | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251505 |a 25232 |b 25232 |d 2016-11-28 |i 30615 |l 0 |o 658.8 L938t |p 259232000754 |r 2026-01-07 15:47:20 |t Ej. 1 |w 2026-01-07 |y BOOK |z Km. 2 vía Sibaté, Cundinamarca | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251506 |a 25232 |b 25232 |d 2016-11-28 |i 110742 |l 0 |o 658.8 L938t |p 259232000755 |r 2026-01-07 15:47:20 |t Ej. 2 |w 2026-01-07 |y BOOK |z Km. 2 vía Sibaté, Cundinamarca | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251507 |a 25233 |b 25233 |d 2016-11-28 |i 110742 |l 0 |o 658.8 L938t |p 259232000756 |r 2026-01-07 15:47:20 |t Ej. 3 |w 2026-01-07 |y BOOK |z Calle 13 No. 10-63, Soacha | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251508 |a 47529 |b 47529 |d 2016-04-19 |i 124139 |l 0 |o 658.8 L938t |p 479529003075 |r 2026-01-07 15:47:20 |t Ej. 1 |w 2026-01-07 |y BOOK |z Av. Ferrocarril No. 27-97, Santa Marta | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251509 |a 66223 |b 66223 |d 2013-03-05 |l 0 |o 658.8 L938t |p 666223003344 |r 2026-01-07 15:47:20 |t Ej. 1 |w 2026-01-07 |y BOOK |z Transv. 7 Calle 26 - Santa Isabel, Dosquebradas | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251510 |a 68545 |b 68545 |d 2021-10-01 |i 160433 |l 0 |o 658.8 L938t |p 689545003795 |r 2026-01-07 15:47:20 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra. 11 No. 13-13, Málaga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251511 |a 70542 |b 70542 |d 2014-07-04 |i 114411 |l 0 |o 658.8 L938t |p 709542000192 |r 2026-01-07 15:47:20 |t Ej. 1 |w 2026-01-07 |y BOOK |z Calle 25B No. 31-260, Sincelejo | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251512 |a 70542 |b 70542 |d 2014-07-04 |i 114411 |l 0 |o 658.8 L938t |p 709542000191 |r 2026-01-07 15:47:20 |t Ej. 2 |w 2026-01-07 |y BOOK |z Calle 25B No. 31-260, Sincelejo | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251513 |a 76125 |b 76125 |d 2013-04-19 |l 0 |o 658.8 L938t |p 769125000058 |r 2026-01-07 15:47:20 |t Ej. 1 |w 2026-01-07 |y BOOK |z Carretera Central Km. 2, Vía Tuluá - Buga | ||
| 952 | |0 0 |1 0 |4 11 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251514 |a 76126 |b 76126 |d 2022-09-21 |i 185256 |l 0 |o 658.8 L938t |p 761260002691 |r 2026-01-07 15:47:20 |t Ej. 2 |w 2026-01-07 |y BOOK |z Km. 5 Avenida Simón Bolivar, Buenaventura | ||
| 952 | |0 0 |1 0 |4 11 |6 658_800000000000000_L938T |7 0 |8 GENER |9 251515 |a 76126 |b 76126 |d 2022-08-18 |i 185256 |l 0 |o 658.8 L938t |p 761260002693 |r 2026-01-07 15:47:20 |t Ej. 1 |w 2026-01-07 |y BOOK |z Km. 5 Avenida Simón Bolivar, Buenaventura | ||
| 999 | |c 51395 |d 51395 | ||
| 942 | |6 658_800000000000000__L938T | ||