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|a Fundamentos de gestión empresarial :
|b enfoque basado en competencias /
|c Sergio Jorge Hernández y Rodríguez, Alejandro Pulido Martínez.
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|a México, D. F. :
|b McGraw-Hill Interamericana Editores,
|c ©2011.
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|a xiii, 264 páginas :
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|a Gestión y administración de organismos sociales productivos -- La empresa -- Teorías gerenciales administrativas -- Teoría general de sistemas (TGS). Modelo situacional -- Administración por objetivos (A x O) -- Importancia de la participación humana en los procesos productivos -- Desarrollo organizacinal (DO) -- Teorías de la calidad -- La empresa, sus recursos, áreas básicas, la gerencia y el proceso administrativo -- Planeación -- Organización -- Dirección -- Control
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