Investigación de mercados : en un ambiente de información digital /
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| Main Author: | |
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| Other Authors: | , , , , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México, D. F. :
McGraw-Hill Interamericana Editores,
c2010.
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| Edition: | 4a. edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.83 |b H153i |2 23 |
| 100 | 1 | |a Hair, Joseph F. | |
| 245 | 1 | 0 | |a Investigación de mercados : |b en un ambiente de información digital / |c Joseph F. Hair, Robert P. Bush, David J. Ortinau ; revisión técnica Judith Cavazos Arroyo, María Andrea Trujillo León ; traductores Enrique Palos Báez, José Francisco Javier Dávila Martínez. |
| 250 | |a 4a. edición | ||
| 260 | |a México, D. F. : |b McGraw-Hill Interamericana Editores, |c c2010. | ||
| 300 | |a xxii, 651 páginas : |b ilustraciones ; |c 28 cm. | ||
| 500 | |a Incluye índice analítico | ||
| 505 | 0 | |a Función y valor de la investigación de mercados -- Diseño de proyectos de investigación de mercados -- Proyecto y realización de encuestas -- Preparación de datos, análisis e informe de resultados -- Glosario | |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Muestreo (Estadística) |2 Armarc |
| 700 | 1 | |a Bush, Robert | |
| 700 | 1 | |a Ortinau, David J. | |
| 700 | 1 | |a Cavazos Arroyo, Judith |e revisor | |
| 700 | 1 | |a Trujillo León, María Andrea |e revisor | |
| 700 | 1 | |a Palos Báez, Enrique |e traductor | |
| 700 | 1 | |a Dávila Martínez, José Francisco Javier |e traductor | |
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