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|a Garrido i Pavia, Jordi
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|a Tácticas magistrales de venta :
|b teoría, casos y ejemplos para incrementar su rentabilidad /
|c Jordi Garrido i Pavia.
|
| 260 |
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|a Bogotá :
|b Grupo Editorial Norma,
|c ©2006.
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| 300 |
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|a 228 páginas :
|b diagramas ;
|c 23 cm.
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| 504 |
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|a incluye referencias bibliográficas
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|a Cómo crear un departamento de ventas eficaz -- Cómo dirigir con éxito un departamento de ventas -- La utilización de las estrategias de marketing -- El desarrollo de la estrategia de ventas -- Tácticas para abrir las puertas -- Cómo hablar y convencer a nuestros clientes -- La gestión de conflictos con el cliente -- Cómo acercar al cliente al producto -- Herramientas de apoyo para el departamento de ventas.
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|a Administración de ventas
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|a Mercadeo
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