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|a México :
|b Limusa,
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|a 244 páginas :
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|a Estudio de mercado -- Operaciones -- Equipo -- Instalaciones: ubicación y servicios auxiliares -- Personal, estructura, organización, dirección y control -- Costos de operación y administración de inventarios -- Marco legal -- Marco contable e impuestos -- Administración financiera -- Mercadotecnia -- Exportaciones -- Presentación a inversionistas y banqueros
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