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|a García Rovere, Miguel Angel
|e autor
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|a Técnico en gestión /
|c redacción Miguel Angel García Rovere ; editado por Luis Alonso [y otros].
|
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|a Madrid :
|b Cultural,
|c 2003.
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|a 2 volúmenes :
|b ilustraciones ;
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|a Volumen 1. Sistemas informáticos: Introducción al word y al excel. Gestión empresarial: Ideas y proyectos empresariales. Clases de empresas. Formas mercantiles de las empresas. Economía de empresa. Desarrollo empresarial y global. Gestión económica y financiera. Gestión de materias y producción: Control de la calidad. Planificación y control de la administración de la producción. Control de inventarios y almacén. Gestión de logística, de métodos y tiempos -- Volumen 2. Gestión de recursos humanos: Legislación social y del trabajo. Técnicos de gestión de recursos humanos. Seguridad e higiene en el trabajo. Comportamiento humano y ético. Gestión de marketing: Sistemas de información e investigación de mercados. Comportamiento de compra del consumidor. Mercado de negocios. Planificación y desarrollo del producto. Publicidad, promoción, relaciones públicas y propaganda. Canales de distribución. Control de la gestión: Sistemas de información general
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|a Alonso, Luis,
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|a Caamaño, María de los Angeles,
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|a Hernández, Juan Carlos,
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