The art & sciencie of technology transfer /

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Bibliographic Details
Main Author: Speser, Phyllis L. (autor)
Format: Book
Language: English
Published: New Jersey : [2006].
Subjects:
Notas Contenido:
  • The game of technology transfer
  • Market research
  • Cometing technology
  • Markets
  • Positioning the technology for the end user
  • Lauch tactics
  • Finding the target
  • Valuing the technology
  • Doing the deal
  • The twelve-step program

MARC

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300 |a xxvii, 373 páginas :  |b ilustraciones ;  |c 25 cm. 
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650 2 7 |a Innovaciones tecnológicas  |2 Armarc 
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