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The art & sciencie of technology transfer /

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Bibliographic Details
Main Author: Speser, Phyllis L. (autor)
Format: Book
Language: English
Published: New Jersey : [2006].
Subjects:
Transferencia de tecnología
Innovaciones tecnológicas
Notas Contenido:
  • The game of technology transfer
  • Market research
  • Cometing technology
  • Markets
  • Positioning the technology for the end user
  • Lauch tactics
  • Finding the target
  • Valuing the technology
  • Doing the deal
  • The twelve-step program
Table of Contents:
  • The game of technology transfer
  • Market research
  • Cometing technology
  • Markets
  • Positioning the technology for the end user
  • Lauch tactics
  • Finding the target
  • Valuing the technology
  • Doing the deal
  • The twelve-step program

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