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|a Cordero Ramírez, Javier
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|a Marketing estratégico en turismo /
|c Javier Cordero Ramírez.
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|a México :
|b Trillas,
|c ©2008.
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| 300 |
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|a 224 páginas :
|b ilustraciones ;
|c 25 cm.
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|a Incluye referencias bibliográficas e índices
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|a Marketing estratégico en el sector público internacional -- Proceso de planeación de marketing -- Proceso de compra de un producto turístico -- Factores de decisión en los canales de distribución de productos turísticos mayoristas y minoristas -- Calidad del producto turístico -- Promoción turística
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|a Marketing turístico
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|a Promoción del turismo
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|a Análisis de mercadeo
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