Investigación de mercados : texto y casos /
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| Main Author: | |
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| Other Authors: | , , , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
Editorial Limusa :
©1995.
Grupo Noriega Editores, |
| Edition: | 2a. edición |
| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Boyd, Harper W. | |
| 245 | 1 | 0 | |a Investigación de mercados : |b texto y casos / |c Harper W. Boyd, Ralph Westfall, Stanley F. Stasch ; traductor Jorge Blanco y Correa Magallanes ; revisión técnica J. Humberto Dardon Hernández, Julián Vásquez Prada. |
| 250 | |a 2a. edición | ||
| 260 | |a México : |b Editorial Limusa : |b Grupo Noriega Editores, |c ©1995. | ||
| 300 | |a 830 páginas : |b ilustraciones ; |c 22 cm. | ||
| 500 | |a Incluye índice alfabético | ||
| 505 | 0 | |a Introducción a la investigación de mercados -- Conceptos básicos -- Proceso de investigación de mercados -- Aplicación de la investigación de mercados | |
| 534 | |p Título original: |t Marketing research: text and cases | ||
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 1 | 7 | |a Segmentación del mercado |2 Armarc |
| 700 | 1 | |a Westfall, Ralph | |
| 700 | 1 | |a Stasch, Stanley F. | |
| 700 | 1 | |a Blanco y Correa Magallanes, Jorge , |e traductor | |
| 700 | 1 | |a Dardon Hernández, J. Humberto, |e revisor técnico | |
| 700 | 1 | |a Vázquez Prada, Julián, |e revisor técnico | |
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