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|a Plan de marketing paso a paso /
|c Vicente Ambrosio ; revisión técnica Jesús Antonio Poveda.
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|a Bogotá :
|b Pearson Educación,
|c ©2000.
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| 300 |
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|a xvi, 160 páginas :
|b ilustraciones ;
|c 24 cm
|e 1 CD-ROM (12 cm.)
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|a Planear, planear, planear -- El plan de marketing -- Formato del documento -- Proceso de elaboración del plan de marketing -- Guía resumida del plan de marketing -- Descripción detallada del plan de marketing -- Control del plan -- Técnicas de exposición -- Apéndices: Ejemplo completo de un plan de marketing
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