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|a Grande Esteban, Ildefonso
|d 1954-
|
| 245 |
1 |
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|a Dirección de márketing :
|b fundamentos y software de aplicaciones /
|c Ildefonso Grande Esteban.
|
| 260 |
|
|
|a Madrid :
|b McGraw-Hill,
|c 1992.
|
| 300 |
|
|
|a xix, 401 páginas :
|b ilustraciones ;
|c 23 cm +
|e 1 disquete
|
| 500 |
|
|
|a Incluye índice
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
0 |
|
|a Conceptos fundamentales en marketing -- Análisis de los mercados y de los consumidores -- Las actividades de marketing en la empresa -- Software para la dirección de marketing en la empresa
|
| 650 |
1 |
7 |
|a Mercadeo
|x Administración
|2 Armarc
|
| 650 |
2 |
7 |
|a Segmentación del mercado
|2 Armarc
|
| 650 |
2 |
7 |
|a Precios
|2 Armarc
|
| 650 |
2 |
7 |
|a Consumidores
|2 Armarc
|
| 650 |
2 |
7 |
|a Promoción de ventas
|2 Armarc
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|z Calle 22 No. 9-82, San Gil
|
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