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|a Schnarch Kirberg, Alejandro
|e autor
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| 245 |
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0 |
|a Nuevo producto :
|b creatividad, innovación y marketing /
|c Alejandro Schnarch Kirberg.
|
| 250 |
|
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|a 2a. edición
|
| 264 |
|
1 |
|a Bogotá :
|b McGraw-Hill,
|c 1996.
|
| 300 |
|
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|a 189 páginas :
|b ilustraciones ;
|c 27 cm.
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| 336 |
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|a texto
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|a sin mediación
|2 rdamedia
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|a volumen
|2 rdacarrier
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| 500 |
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|a Incluye índice
|
| 505 |
2 |
|
|a Por qué los nuevos productos -- El management de los nuevos productos -- Como mejorar la creatividad -- Cómo buscar y encontrar ideas -- Selección y evolución de conceptos -- El proceso de desarrollo -- Estrategias de desarrollo -- Estrategias de marketing -- Introducción y lanzamiento.
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