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|a Kotler, Philip
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1 |
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|a Dirección de marketing /
|c Philip Kotler, Kevin Lane Keller ; traducción Leticia Esther Pineda Ayala, Lourdes Amador Araujo; revisión técnica Javier Cervantes González.
|
| 250 |
|
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|a Primera edición
|
| 260 |
|
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|a Colombia :
|b Pearson Educación de Colombia,
|c 2016.
|
| 300 |
|
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|a xxii,692 páginas :
|b ilustraciones ;
|c 27 cm.
|
| 336 |
|
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|a texto
|2 rdacontent
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|a sin mediación
|2 rdamedia
|
| 338 |
|
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|a volumen
|2 rdacarrier
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| 504 |
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|a Incluye apédice p.A1-N58, Glosario p.G1-G10, índice p.I1-I36
|
| 650 |
1 |
7 |
|a Mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Análisis de mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Marcas de empresas
|2 Armarc
|
| 650 |
2 |
7 |
|a Publicidad
|2 Armarc
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| 700 |
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|a Lane Keller, Kevin
|e autor
|
| 700 |
1 |
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|a Pineda Ayala, Leticia Esther
|e traductor
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| 700 |
1 |
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|a Amador Araujo, Lourdes
|e traductor
|
| 700 |
1 |
|
|a Cervantes González, Javier
|e revisor
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| 952 |
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|0 0
|1 0
|3 Adaptación de la 15a. ed.
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|w 2026-01-07
|y BOOK
|z Calle 45 No. 6-52, Bogotá
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