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Dirección de marketing /

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Lane Keller, Kevin (autor), Pineda Ayala, Leticia Esther (traductor), Amador Araujo, Lourdes (traductor), Cervantes González, Javier (revisor)
Format:	Book
Language:	Spanish
Published:	Colombia : Pearson Educación de Colombia, 2016.
Edition:	Primera edición
Subjects:	Mercadeo Análisis de mercadeo Marcas de empresas Publicidad

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