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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Lane Keller, Kevin (autor), Pineda Ayala, Leticia Esther (traductor), Amador Araujo, Lourdes (traductor), Cervantes González, Javier (revisor)
Format: Book
Language: Spanish
Published: Colombia : Pearson Educación de Colombia, 2016.
Edition: Primera edición
Subjects:
Mercadeo
Análisis de mercadeo
Marcas de empresas
Publicidad
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