Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gustas tú? /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Barcelona : Bogotá :
Ediciones Gestión 2000 ;
2007.
Planeta, |
| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Braidot, Néstor | |
| 245 | 1 | 0 | |a Neuromarketing : |b ¿por qué tus clientes se acuestan con otro si dicen que les gustas tú? / |c Nestor Braidot. |
| 260 | |a Barcelona : |b Ediciones Gestión 2000 ; |a Bogotá : |b Planeta, |c 2007. | ||
| 300 | |a 229 páginas : |b ilustraciones ; |c 22 cm. | ||
| 504 | |a Incluye referencias bibliográficas. | ||
| 505 | 0 | |a Del marketing al neuromarketing : como llegar a la mente del mercado -- Cómo descubrir las necesidades y deseos profundos de nuestros clientes -- Targeting y posicionamiento. En el cerebro del cliente -- Inteligencia de negocios. Como indagar la mente del mercado -- El producto como construcción cerebral -- El precio como construcción perceptual -- Cómo crear vínculos con el cliente a través de los canales de marketing -- De la comunicación a la neurocomunicación | |
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| 650 | 2 | 7 | |a Preferencias de los consumidores |2 Armarc |
| 650 | 2 | 7 | |a Neuropsicología |2 Armarc |
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